Birds Eye, America's Leading Vegetable Company, Joins Partnership for a Healthier America in the Fight Against Childhood Obesity
Birds Eye announces three-year campaign commitment aimed at increasing vegetable consumption among kids WASHINGTON, May 7, 2012 /PRNewswire-USNewswire/ -- The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chair First Lady Michelle Obama to end the childhood obesity crisis, today announced that Birds Eye, America's leading vegetable company, is launching a three-year effort to encourage kids to look at vegetables in a whole new way. Birds Eye will invest a minimum of $6 million over three years and is launching a campaign that celebrates and engages GenVeg —a generation of kids who want to eat and enjoy their vegetables.

petMD.com Pays Tribute to Service Dogs with a List of the Top 10 Pet Assistants
MIAMI, May 3, 2012 /PRNewswire/ -- Today is Specially-abled Pets Day, a time to commemorate pets who are handicapped, but also a time to celebrate the pets that help humans every day.  While many people are aware of service dogs such as Seeing Eye dogs, they are much less aware of the other tasks service dogs can perform.

Birds Eye® Voila!® Rewards Fans With New Digital Campaign
PARSIPPANY, N.J., April 19, 2012 /PRNewswire/ -- Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at birdseyevoila.com.